"Mexican Soda Tax followed by Drop in Sugary Drink Sales"
Anahad O'Connor, New York TImes
Mexico’s health trends towards increased rates of obesity, diabetes, and other nutritionally-linked diseases is not uncommon in countries rapidly transitioning from agrarian peasantry to industrialized food systems – a transition that goes hand in hand with development and entry into global markets. This study provides a tool for low to middle income countries to potentially offset negative health trends through targeted sales tax, and a tool for communities like ours to reverse existing trends.
One year after implementing a 10% tax on sugary beverages in 2014, Mexico has seen a 12% drop in sugary drink sales and a 4% increase in bottled water purchases. This is the first empirical study suggesting that targeted sales tax may influence behavioral health, and it has gained attention from public health agencies across the globe. As a country with obesity rates as high as 70% and equally concerning rates of type 2 diabetes, this small measure has potential to make a big difference.
As part of its own research, CFFP regularly illuminates educative research, media, and resources related to our work. This page contains public versions of our synopses.