"Bellingham Schools Go Local, Turn To 'Farmraising' To Fund Garden Program"
Monica Spain, KPLU
CFFP’s Market Research with Ecotrust has revealed several product categories for which alternative distribution strategies are a key recommendation. Farmraiser provides a real-time example of how creative marketing and distribution strategies can address both production and consumption needs in the community.
School fundraisers have increased healthy food access and nutritional education in several western Washington communities where schools have engaged in “farmraising”. Rather than sell cookie dough or other junk foods to raise money for school and extracurricular programs, students direct community members to their Farmraiser site. Farmraiser allows participants to purchase produce and other healthy food products from local farms within a 30-mile radius of the community, and a portion of proceeds contributes to the school fundraiser. While small farmers benefit from new customers, increased demand, and geographically concentrated markets, schools and their communities receive healthy, local foods and nutritional awareness is increased among both students and adults.
As part of its own research, CFFP regularly illuminates educative research, media, and resources related to our work. This page contains public versions of our synopses.